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Welcome to Beyond The Boards! A Polo Marketing + Insights Newsletter.

Introducing the inaugural edition of Beyond The Boards, your go-to source for all things Polo Marketing! Over the past decade, the sport of kings has gone through a transformation breaking free from misconceptions and embracing a modern identity. While often associated with elite cultural stereotypes, Polo is breaking barriers and reaching new heights.

As the visionary behind Outside The Boards, the leading marketing agency dedicated to propelling this sport forward, I am thrilled to present this newsletter. Beyond The Boards aims to educate and offer insights to business leaders seeking to engage with polo, assist brands in strategically connecting with polo enthusiasts, and offer a glimpse into the exclusive world of one of the oldest and most prestigious sports.

Each edition will delve into the following captivating topics:

  • Insights about Polo and Equine Industry Insights

  • Latest News and Best Practices in Polo Marketing

  • Weekly Headlines from within the Polo Community

  • Showcasing Exciting Polo-Themed Products

  • Spotlighting Trailblazing Players

  • Best Polo Destinations

Don't miss out on the excitement – subscribe now to receive our newsletter directly in your inbox every week! Spread the word among friends and colleagues, and I look forward to personally meeting you on the field soon.

If you are interested in being featured in an upcoming issue or have inquiries feel free to reach out to Danny O'Leary directly at Let's amplify the pulse of the sport of kings together!



Congratulations to La Natividad Polo, Champions of the 130th Argentine Open!

This past Sunday, November 3rd, the finals of the HSBC 130th Argentine Open took place between La Natividad and La Dolfina Saudi polo teams. La Natividad defeated La Dolfina 13-10 in Palermo, with Facundo Pieres scoring the winning goal in the final chukker.

Click the below link to read the full article...

El Overo Z7 UAE Wins 7th Argentine Women's Polo Open!

Also this past Sunday, El Overo Z7 UAE once again defeated La Dolfina 17-14 to win the 7th Argentine Women's Polo presented by Cremas Caviahue at Palermo. 

Click below to reach the full article...



American Hope Arellano raided to 10-Goals!

The AAP Board of Directors has officially announced the upcoming changes to the ladies' handicaps, slated to take effect from January 1, 2024. Notably, one of the most significant elevations is that of American Hope Arellano, who has ascended to a prestigious 10-goaler status. This marks a momentous achievement for Hope, solidifying her standing as a top-tier player in the United States and the world.

Commencing in 2024, Hope Arellano's handicap has been elevated to 10-Goals in America. For further details on this noteworthy development and other related updates, kindly click on the link below to access more information.



Individuals who have undergone riding lessons or participated in equestrian competitions readily observe that a substantial majority of riders are women, constituting nearly 80% of the participants. In stark contrast, the sport of polo exhibits a predominantly male presence, with approximately 60% of all participants being men. Nevertheless, there has been a noteworthy surge in female involvement, experiencing a remarkable 36% growth over the past decade. Conversely, male participation has seen a marginal decline of only 2.4% during the last five years.



National Polo Center - Wellington, Florida

With the polo season less than a month away, I find it compelling to highlight the premier destination in the United States for witnessing the finest polo action. Nestled just west of West Palm Beach, Wellington, Florida emerges as the nation's winter hub for all equestrian sports and stands as the epicenter of professional polo. The esteemed National Polo Center, renowned globally, sets the stage for high-goal polo events spanning from January through April, featuring some of the most prestigious tournaments worldwide. Notably, it hosts the coveted men's and women's U.S. Open Polo Championships.

For those fortunate enough to find themselves in or around the area, I strongly encourage you to experience the excitement of a Sunday polo match. The spectacle is destined to be etched in your memory, and the best part is, you need not be a member to attend. Click below to view this season's schedule and secure your tickets, ensuring you don't miss out on this incredible sport.



Within the realm of polo, Pamela Flanagan Devaleix stands as a true force to be reckoned with. Her remarkable journey as a polo player has taken her to numerous corners of the globe, culminating in her remarkable victory at the 2019 U.S. Open Women’s Polo Championship.

Pamela's presence extends beyond the polo field; you might recognize her as the face adorning U.S. Polo Assn's monumental billboard in the heart of New York's iconic Times Square, where she represents the official clothing brand of the United States Polo Association. However, it is her unwavering dedication to equine welfare and her tireless efforts to shed light on the distressing plight of "kill pen" ponies that truly distinguish her in the world of polo. While this topic is undeniably challenging to address, Pamela recognizes its profound significance. In the tight-knit polo community, Pamela Flanagan is celebrated not just for her sporting prowess but also for her genuine passion and advocacy. Both inside and out, she captivates with her striking beauty and intellect. Her heart and soul are unequivocally dedicated to the betterment of the sport, and we eagerly anticipate witnessing her continued contributions to its growth and well-being.

Click below to listen...



Thank you for taking the time to visit Beyond the Boards and subscribe. I am thrilled to take my friends, colleagues and industry professionals on a polo journey and showcasing the beautiful people, places and things that make this sport truly great. I cannot believe I have spent nearly a decade in this game and to see how it has flourished globally is incredible and there is so much opportunity out there. If you have news you would like to share or are interest in navigate this complex sport of kings, please do not hesitate to reach out -

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