Insights
Outside the Boards™ mission is to provide polo industry stakeholders and brands with valuable information, data, insights and opinions on variety of different marketing topics to help educate and shape the industry by identifying trends and discovering new paths towards success.
The following is a sample of insight content. To view a full list of each insight area's content, including articles, trend reports, infographics, etc., click "(view more)". To view content in its entirety, you must be a subscriber and login to your account.
Interviews:
GLOBAL POLO NETWORK
Interview w/
David Cummings
Chariman, USPA Global Licensing Inc.
Learn about the newly launched Global Polo Network and its vision for how polo content is produced, distributed and consumed in today's changing media market.
CELEBRITY CRUSIES
Interview w/
Letitia Johnson
Regional Marketing Manager
Learn about the popular cruise line's recent involvement in sponsoring polo and how it leverages the sport and events to educate and motivate local agencies and drive awareness.
Inforgraphics:
COMING SOON!
Trend Reports:
COVID-19 IMPACT - HOW TO PLAN
PUBLISHED: MARCH 25, 2020
The global pandemic of the Coronavirus has significantly impacted the sports and live event industries, including polo. This temporary disruption is something many polo event organizers and club managers worldwide are navigating. In response, OTB™ has created a document to help guide organizers through this unprecedented time.
COVID-19 IMPACT - BEST PRACTICES
PUBLISHED: JANUARY 13, 2020
It has now been 10+ months since the start of the COVID-19 Pandemic in the United States. In some states, polo defied expectations and continued to operate and succeed. In this report, Outside The Boards™ presents best practices on how polo influenced local civic leadership, engaged its audience and retained sponsor revenue.
Podcasts:
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EPISODE #1: Pamela Flanagan
RECORDED: November 12th, 2020
Pamela is a force in the world of polo. She is an incredible polo player who won the 2019 U.S. Women's Polo Open. But where she is most well-known for is her passion and advocacy for equine welfare and bringing attention to the inhumane treatment of “kill pen” ponies. She is head turning beautiful both inside and out. Listen to how Pamela got her start and support for equine welfare.